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HTC VIVE / 2022–present
Bringing emerging technology to market.
I lead creative across product launches, brand partnerships, and social campaigns, connecting the idea, the team, and the execution.
Creative Director, Global Marketing
4Flagship launches
8M+Social views
250K+ clicks to site
VIVE Focus Vision · Selected campaign creative
The opportunity
Introduce new hardware and software with a clear story across launch films, product imagery, websites, and social. Each product needs a coherent idea that can carry beyond launch day.
My leadership Style
I have a builder’s mindset, and work alongside my team. I don’t just direct, I create.
What we made
Launch videos, key visuals, 3D product renders, photography, website creative, and follow-up social. Across these launches, the work supported millions of views and thousands of product orders.
Featured launch / VIVE Focus Vision
Product imagery · VIVE Focus Vision
Campaign visual development · VIVE Focus Vision
Concept & direction
A full product launch campaign, followed by social creative that continued the story after release.
Connected execution
Film, imagery, web, and social developed around one product story, with creative direction across the full launch.
My contribution
Creative leadership from initial concept and pitch through production direction and final execution.
VIVE Eagle AI Glasses · Product creative
VIVE XR Elite · Follow-up campaign creative
02 / Paramount Pictures × HTC VIVE
Bringing Sonic into
the world of VIVE.
A cross-promotion pairing Sonic the Hedgehog 3 with VIVE Focus Vision—connecting a major entertainment release with an emerging technology brand.
+120%Social engagement
+30%Email click rates
Reported campaign lifts.
Sonic the Hedgehog 3 × VIVE Focus Vision
The opportunity
Connect Paramount’s Sonic 3 campaign and VIVE Focus Vision through a shared creative platform.
My leadership
I developed the Paramount Pictures partnership and led creative direction across the cross-promotional campaign.
What we made
Social video, key art, and email creative connecting the two worlds, with reported increases in social engagement and email click rates.
03 / Internal creator program
Building a creator
program from within.
I hired and managed internal talent to make social-native videos, helping colleagues become creators and build their own voices.
The opportunity
Reach people through creator-led content that feels at home in their feeds. Build that capability inside the company.
My leadership
I led the program, hired and managed talent, and mentored colleagues on their social accounts—pairing creative direction with room for each creator’s personality.
What we made
An ongoing body of creator-led video. The program generated 2M+ views and 100K+ clicks to site; the three reels below are examples from that larger program.
Individual reel views are historical public counts. Program totals cover the broader creator program.
04 / Creative technology
Turning audiences
into participants.
AI-assisted shopping experiences for AI glasses. Shareable web games for VIVERSE. Work that gives people something to do, explore, and pass along.
The opportunity
Move beyond explaining emerging technology and invite people to experience an idea firsthand.
My leadership
I combine creative direction with hands-on prototyping, code, and generative AI workflows, connecting the campaign idea to the experience itself.
What we made
Interactive work across AI glasses and VIVERSE generated approximately 25K clicks in total. The figure covers the combined interactive work, rather than a single game or activation.
VIVERSE · Selected visual exploration
Creative leadership,
shared execution.
My role: concept, pitching, creative direction, team and partner leadership, and hands-on creative development. The work was made with HTC VIVE’s in-house creatives, product and marketing teams, external production partners, agencies, and creator talent. Partnership campaign: Paramount Pictures.